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SuperSpace is our unique process designed to unlock the radical possibilities within big data to create a more human-centered experience.
We call it People Architecture.

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01 / SuperSpace

UnlockingCreativePotentialWithinBig Data.

02 / Process

A MoreHumanCentricExperience.

03 / Radical Possibilities

The World isChanging:Creating GlobalCities ofOpportunities.

04 / Human-centered


Merging  Human  Behavior,  Design,  and  Computational  Intelligence. 

SuperSpace combines computational analysis and design that both predicts human behavior and maps social and physical trends within organizations and cities.

As computer programming and visualization is fast becoming mainstream, architecture, interiors, and urban design are entering a new era of possibilities.

We develop proprietary data models and platforms to understand and predict user behavior through computational design and analysis, allowing data-backed decisions to inform our design.

This increases our speed-to-market capabilities for clients to close the gap between user behavior and project delivery.


SuperSpace explores the dynamic relation between space and people through the use of artificial intelligence (AI), spatial cognition and data spatialization to develop algorithmic design systems analyzing, visualizing, and operating architectural and urban environments. Data is gleaned from public data sources, observation studies, behavioral mappings and bespoke client data to create scientific human-centric design methodology.


SuperSpace spans early design stages from pre-architectural strategies to conceptual design and spatial consultancy. This workflow consists of:


developing spatial and operation strategies for briefing and design concept search.


collecting data to analyze and refine strategies through analogue observation, open sources, client databases and ethnographic studies.


SuperSpace uses machine learning as well as traditional analysis to mine data sources. These analytics are visualized and mapped in real-time onto the design space to increase the speed and accuracy of our design strategies.


SuperSpace provides quantitative and qualitative relations that are encoded into algorithmic models that apply methods of artificial life (AL) to generate architectural and urban design diagrams for deep and fast exploration of complex human-centric spatial organizations.


SuperSpace is a multi-disciplinary design team with 17 years’ experience in design computation having pioneered many models of AI and AL, spatial analysis and data visualization in architectural and urban design. All algorithmic models are developed in-house via stand-alone programming environments for processing speed and easy adaptability, and are curated in an award winning framework for spatial simulation.


SuperSpace decodes complex phenomena between people and space into dynamic correlations that are encoded into a synthetic design methodology. All design sectors are composed of a limited number of fundamental categories of correlations we call SUPERTYPOLOGIES. SuperSpace transcodes these SUPERTYPOLOGIES with our clients into specific sector-based applications.

SuperSpace helps create targeted strategic design responses backed by both pre-occupancy and post-occupancy data, allowing us to continually tune the overall experience of the buildings we design and deliver.

We  Are  Entering  an  Era  of  Humanism. 

The convergence of physical and digital communities is defining a new paradigm of user experiences. We bring it all together in a design process based around human experiences.

Through an algorithmic set of determined variables numerous scenarios can be predicted from which radical design can respond.

Big Data: We see the world of possibility that exists in our ability to map and gather data across scales, whether it be for cities, economies, clients, buildings, or end-users.

Research and Analysis: We dissect and manipulate data with our tools that leverage computational analysis, artificial intelligence, and behavioral mapping algorithms.

Ideation: Our team of multidisciplinary design experts apply cross-sector knowledge to expose opportunities for clients and communities. This enterprise thinking responds to economic, environmental, and experiential drivers.

Experiences: We deliver, through a vast array of services, human-centered design processes.

This looped process allows for projects to be continuously calibrated and studied, allowing Woods Bagot to provide an innovative architectural service never seen before.

The built environment is rich with influential data. Our use of data spans scales to incorporate both large urban factors as well as fine-grain end-user experiences.

This approach allows for an even deeper dive into human comfort and wellbeing. Through a holistic analysis of environments, interior programs and material assembly, we simulate and optimize building performance to achieve dynamic experiential goals.

Blurring Sector Boundaries

We deliver and interpret the SuperSpace process through the confluence of our sector expertise. The permutations are limitless and our response more diverse, creating new SuperTypologies.

The  cities  of  tomorrow  demand  a  new  way  of  thinking. 

With a major migration from suburban sprawl back to urban communities in an unprecedented scale, effective mapping of existing social and environmental exemplars will provide benefits to both the individual and the community as we expand the latent capacity within cities.

Creating a Culture of Enterprise Architecture

The new Enterprise Architect adds value and innovation where others can’t. They are innately business minded innovators who know how to balance highly creative design and innovation with financial, social and environmental outcomes for clients.

We are entering into a new era of Enterprise Architect supported by a smart creative culture that is agile, flexible, prolific, data-driven, and predictive in order to match the demands of the future.

The previous model of architecture failed to stay ahead of the needs of cities and its people, delivering projects unrelated to the end-user experience.

The current economic market principles of development will be forced to adapt to these overwhelming demands.

Urban Systems & the trends of urbanization

* Roadmap to Zero Emissions Architecture 2030, March 30, 2014

This growth represents a huge opportunity for the future development of our cities, new and old. Resilient cities around the world see the urban fabric as a resource for energy, sustainability, and power. We see Urban Systems as holistically designed networks that create new possibilities for social sustainability, livability, and latent urban capacity.

To this end, we strive to expand our focus on sustainable design delivery, to ensure our work achieves economic viability, environmental stewardship, and experiential resonance.

The  seamless  integration  of  digital  and  physical  experiences. 

We are shifting the focus of design to a more human-centered experience. People want spaces that are more tailored to how the live.

Woods Bagot is interested in defining new user experiences in architecture from both an end-user and owner/operator perspective. In this new era of humanism, spaces will be tailored to specific user groups rather than a generic populous as collaboration, interaction, flexibility and agility have become paramount to the success of the future user environments.

The user experiences of tomorrow will be defined by virtual networks, ease of access, and the evolution of spatial typologies, creating a new environment for our work to engage in.

Virtual Network

Virtual networks in the digital age have revolutionized the way we work, learn and live in the 21st century, changing the spaces within workplace, education, science and lifestyle sectors. New users demand multi-participatory engagements that are dynamic, explorative and creative in nature with speed to information, people and flexibility. Essentially, they desire a physical world that matches their experiences in the virtual world.


Access is a critical spatial driver; Millennials seek open, innovative communities where knowledge is easily shared, the pace is rapid, and the creative process and the incubation of new ideas accelerated. Access without the burden of ownership has led to the increased desire for diversity and variety of spaces that offer valuable and unique experiences. To this end, there have been significant shifts towards prioritizing workplace wellbeing and user health through a more varied offering of amenity spaces.

New Typologies

New user experience models of co-working and temporal ownership are transforming the landscape of every spatial typology and architectural sector. We map virtual networks and behavioral trends to influence new typologies of space that support the interactions between digital and physical arenas. Our development of new spatial typologies allows physical locations for collaboration, interaction, creation and connection to match the experience of creative networks in digital environments.